Creating a Compelling Slogan For Your Business

in Slogan

Your business slogan is like a front door for your business. Potential customers decide to look inside based on what it says to them. Here are a few tips on creating a compelling slogan or tagline for your business.

To come up with great slogans for my customers I always ask these basic questions:

1. Who is your main customer?
2. Who is your main competitor?
3. What do you do for your customer?

The answer to these questions will give you some good ideas. The more you know your customer the better slogan ideas you'll come up with (Know Thy Customer).

The Big Motivators
People buy for two basic reasons, to gain pleasure or avoid pain. If your target market is older (say over 55), they will tend to want safety. They don't want to lose what they have (avoid pain). But if your market is young (say under 30), they may excitement, and be willing to take risks (gain pleasure).

Traits of a Good Tagline or Slogan
Great taglines share several characteristics, first they are easy to understand. Second they are very short (no more than 3 to 6 words). And third they promise big benefits, the customer will get when they buy. And finally, they are easy to remember.

These are some of my favorite slogans:

"You're in good hands with Allstate."
Allstate Insurance Co.

"Reach out and touch someone."

"A little dab'll do ya."

"Betcha can't eat just one."

"Tastes so good cats ask for it by name."
Meow Mix

"It's Miller time!"

"It's everywhere you want to be."

"Drivers wanted."

"Breakfast of champions."

"Have it your way."
Burger King

Keep slogans like these in mind when you are coming up with yours. When I create a slogan I gather all the information about the company and it's target market. Then I simplify the information into one sentence. After I have several sentences that sound good, I'll simplify them down to the final 3 - 6 word slogan.

Where to Find a Great Tagline
The best place to find a perfect tagline for your business is in the mission statement. There's a great slogan or tagline hiding inside your company's mission statement or benefit statements. Like a sculptor you have to chip away until it is revealed.

When Steve Jobs is coming up with the next breakthrough product, he'll continually ask his design team one key question: How can we make this simpler?

The benefits you'll receive from a great slogan or tagline can not be measured in profits alone. It can last for decades and it can help create your company's future success.

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Fritz Richard has 1 articles online

Fritz Richard
3711 N.W. Banff Drive
Portland, Oregon 97229

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Creating a Compelling Slogan For Your Business

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This article was published on 2010/04/01